DU/ER - Cycle Technique
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DU/ER

A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bike lane to boardroom to an evening out, all in a single pair of pants.

We're on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.

Owning our factory ensures high quality across products and oversight of safe, ethical operations.

We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.

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